Magazine Proposal

My magazine will be called either ‘The Surge’ or ‘Overcharged’, as both of these names link to electricity, which is going to be the main type of music; electronic. The main genre of my magazine will be electronic/dance music and related subjects with the sub-genre being film and film related subjects. The magazine will be influenced by Mixmag as this is the biggest and most successful dance music magazine out there so they mus be doing something right to have amassed a . My target audience will be aged 15-25 as this is the age of most people who enjoy electronic music. 

They have to enjoy electronic/dance music otherwise there’s no point in buying the magazine being as though that’s what it’s predominantly going to be about, they will have to watch films (which I think most people do anyway) as there will be quite a large focus on upcoming films and reviews, interviews etc. If they use social networks such as twitter and instagram they will be able to interact with the magazine more as I’d put competitions up on these sites and put up additional content. I’ll be doing a tutorial section in the magazine as they could be interested in making their own films so I’m going to include tips and hints on how to do this, maybe with help from experts, and I’ll possibly add in special deals on equipment for this. I will also do a section on how to make your own music including software and deals on the equipment and software. Other advert/special offers will include competitions, money off article related things, discounts in shops, discounts on venue tickets and phone contracts. Another main part of the magazine will be interviews with music artists, and interviews with film makers. And there will be reviews of clubs and venues by fellow readers/clubbers. Plus a possible small section of “Tweet of the Week” in which I’ll pick out the best tweets from famous music or film producers.

I’m not 100% sure what colour scheme I want to use yet, but it will be a mix of 3 colours so it doesn’t look too formal and will be more eye catching. But it will most likely involve yellow or red to connote the energy of electronic music.

The magazine will be published by Development Hell Ltd. as this is the company that publishes Mixmag, and Mixmag is very successful and experienced in publishing dance magazines, so it’ll help get my magazine into circulation, and will be distributed via print (physical magazine). My magazine will cost no more than £5, this is because I want anyone to be able to buy it and it will be released either once a week or preferably once every 2 weeks so then more content can be added and the quality will be better as it won’t be as rushed, but I don’t want people waiting ages for each issue so once every two weeks works really well.

Most magazines just interview bands/people and just throw information at you, whereas my magazine will be more interactive as you’ll be able to learn things from the people being interviewed. And the magazine will heavily involve ‘How To’ tutorials inside so the reader can have a go at what the professionals do, but in a step by step way. I believe that this will be quite a big selling point.